Ralph is not a fashion person, in fact he's anti-fashion, he claims it is too transient, and that he is into longevity, timelessness, and style. He knew that his customers always wanted a change, but didn't know how to do it. He states that his clothes are and always will be a vision of what he believes in because his clothes are his stories of life, not just clothes.
His wife, on the other hand is a very fashionable woman with great style and that is how the women's line of Polo became about in 1971, introducing 24 different colors in the mesh classic fit Polo shirts which instantly became an American classic.
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