PRICING STRATEGY

The pricing of Ralph Lauren's clothing is just about the same as its competitors of Tommy Hilfiger, Gucci, etc. You can find different brands within Ralph Lauren ranging from various prices like Purple Label or Black Label Ralph Lauren is priced much more expensive comparing to Gucci mainly. The pricing scale is about $299-$2,500 while regular Polo Ralph Lauren ranges from 439-$199, similar to Tommy Hilfiger. And they have certain customers that will only like one or the other or some who prefer both, so that is their advantage over its competition. The Purple Label and Black Label brands of Ralph Lauren does not consist of the polo logo on the clothing, just consist of a much more comfortable, relaxing fabric of clothing.