FINANCIAL REPORTS

As of February 3, 2010, Polo Ralph Lauren Corp. reported 3rd quarter 2010 earnings of $1.10 per share.

And if you just take a look at the link below, you will see a print out of the company's balance sheet for the past few years and the different comparisons of the numbers and revenues being collected.

http://finance.yahoo.com/q/bs?s=RL+Balance+Sheet&annual

CASH FLOW

For the past 3 years since 2007, Polo RL's net income has been somewhat consistent at around $400,000-$420,000 annually; This is good being that the retail sales market has declined due to the recession. A key factor has been an increase in the percentage of sales

MARKETING

CUSTOMER AWARENESS/CONNECTING WITH THE CUSTOMERS

From a personal experience, I really think polo connects with its customers in many reasons because you are allowed to give your input for certain styles of clothing and if it makes the cut then you are certain to see what you designed in stores. Also, if you go to the company website then you will see that you are able to create your own type, color, or style on certain items and you will be able to customized it with whatever writing that your prefer, and I cant think of any other clothing lines that offers that to their customers and I may not seem like much but that is huge when you are a fashion addict like myself.

ADVANTAGES/DISADVANTAGES OF BUSINESSES

Being that Europe is the cornerstone of the polo brand expansion, when they purchased Poloco for $200 Million, they knew that was just what the company needed in order to conquer the European market and also help with the growth in the United States; This is sure to gain new revenue and profit stream

FRANCHISING

Polo is the brand name of the Polo Ralph Lauren company. It comes from a popular sport that Ralph Lauren loves. Polo is a team sport played on horseback in which the objective is to score goals against an opposing team. The Polo Ralph Lauren symbol with the man on the horse relates to the sport itself.

LOCATION & LAYOUT

Today, there are so many different locations and layout for the Polo Ralph Lauren all over the world that if you go to the website www.polo.com and look for a specific location, from country, city, or state then you are more than sure to find one within very good distance of your current location. They operate in just about 25 countries with 10,000+ locations.

SOURCES OF FUNDS

Polo Ralph Lauren's revenues topped $4.8 billion in fiscal 2009 (ended March 28, 2009).[1] In response to the poor economic conditions in the United States and European economies, the company has cut costs and inventories in order to prevent markdowns that would only decrease its net profits

Polo participates and contributes to many charities and fund raisers. Like, the Pink Pony Women's clothing line which supports programs associated with breast cancer prevention. And the company just had a long running offer for the earthquake in Haiti, to offer 100% proceeds when you purchased certain items on their website.

WINTER 2010 OLYMPICS IN CANADA

Ralph Lauren is sponsoring the 2010 Winter- Olympics and we have products available for sale that will make you feel as if you were apart of the festivities taking place in Canada. So log on to http://www.polo.com/ and get a quick glimpse of this winter's apparel.

PRICING STRATEGY

The pricing of Ralph Lauren's clothing is just about the same as its competitors of Tommy Hilfiger, Gucci, etc. You can find different brands within Ralph Lauren ranging from various prices like Purple Label or Black Label Ralph Lauren is priced much more expensive comparing to Gucci mainly. The pricing scale is about $299-$2,500 while regular Polo Ralph Lauren ranges from 439-$199, similar to Tommy Hilfiger. And they have certain customers that will only like one or the other or some who prefer both, so that is their advantage over its competition. The Purple Label and Black Label brands of Ralph Lauren does not consist of the polo logo on the clothing, just consist of a much more comfortable, relaxing fabric of clothing.

100% PROCEEDS GOES TO HAITI

We all are familiar with the devastating incident that happened in Haiti with the earthquake. Currently, if you visit polo.com, Ralph Lauren is offering a donation option, where if you purchase any of the Haiti Relief Polo clothing then 100% of the proceeds will be donated to United Way for the Haiti Disaster Fund for the rebuilding of the Haiti community.

FORMS OF BUSINESS OWNERSHIP

Currently Ralph Lauren is the founder and owner of the Polo Company, along with his wife and i hope he has no intentions on selling the company because personally I'm a big fan of the clothing line and I just feel that it may lose some sense of style and quality if he decides to sell out. He also has an RL Restaurant, so he didn't just stop with the clothing line, he is branching off into other ventures as well.

BUSINESS PLAN

In the late 1970s, Polo began an advertising method that would basically become the spectrum of the American experience. The customers could go into a Polo Ralph Lauren store and get an article for men, women, or the children by this time. And that was very rare to have a clothing line that catered to the entire family. He was determined to fulfill his customers' needs in every way that he felt was missing and adding some style and longevity at the same time. Because many clothing lines come in one season and usually not in style when the next season comes, so Polo does give you some longevity as far as style and quality of the product.

With the world wide web being introduced in 1991, it took American awhile to catch on to the technology change, but almost a decade later Ralph Lauren launced polo.com in order to stay young and refreshed and now today, as for myself, i rarely go into the stores to shop because online shopping is much more convenient.

STRATEGIC PLAN

Ralph is not a fashion person, in fact he's anti-fashion, he claims it is too transient, and that he is into longevity, timelessness, and style. He knew that his customers always wanted a change, but didn't know how to do it. He states that his clothes are and always will be a vision of what he believes in because his clothes are his stories of life, not just clothes.

His wife, on the other hand is a very fashionable woman with great style and that is how the women's line of Polo became about in 1971, introducing 24 different colors in the mesh classic fit Polo shirts which instantly became an American classic.

INSIDE THE CREATIVE MINDS OF THE ENTREPRENEUR

Ralph Lauren is the first to merge the classic American style with the refinement European style. He never went to a fashion school, he was just a young guy with style (like myself), he just followed his instincts. He never imagined Polo to be what it is today. He wanted to give his customers a sense of having the style and finesse that he always had.

ENTREPRENEURSHIP

Ralph Lauren establishes the Polo label with an instant successful line of ties, because they didn't want everyone to seem as if they were corporate people and they felt that a tie expressed a man's quality, taste, and style. Ralph names his line after a sport that symbolizes a world of discreet elegance and classic style: POLO