Wednesday, March 24, 2010

BUSINESS PLAN

In the late 1970s, Polo began an advertising method that would basically become the spectrum of the American experience. The customers could go into a Polo Ralph Lauren store and get an article for men, women, or the children by this time. And that was very rare to have a clothing line that catered to the entire family. He was determined to fulfill his customers' needs in every way that he felt was missing and adding some style and longevity at the same time. Because many clothing lines come in one season and usually not in style when the next season comes, so Polo does give you some longevity as far as style and quality of the product.

With the world wide web being introduced in 1991, it took American awhile to catch on to the technology change, but almost a decade later Ralph Lauren launced polo.com in order to stay young and refreshed and now today, as for myself, i rarely go into the stores to shop because online shopping is much more convenient.

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