CUSTOMER AWARENESS/CONNECTING WITH THE CUSTOMERS
From a personal experience, I really think polo connects with its customers in many reasons because you are allowed to give your input for certain styles of clothing and if it makes the cut then you are certain to see what you designed in stores. Also, if you go to the company website then you will see that you are able to create your own type, color, or style on certain items and you will be able to customized it with whatever writing that your prefer, and I cant think of any other clothing lines that offers that to their customers and I may not seem like much but that is huge when you are a fashion addict like myself.
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