Wednesday, April 28, 2010

FINANCIAL REPORTS

As of February 3, 2010, Polo Ralph Lauren Corp. reported 3rd quarter 2010 earnings of $1.10 per share.

And if you just take a look at the link below, you will see a print out of the company's balance sheet for the past few years and the different comparisons of the numbers and revenues being collected.


http://finance.yahoo.com/q/bs?s=RL+Balance+Sheet&annual

CASH FLOW

For the past 3 years since 2007, Polo RL's net income has been somewhat consistent at around $400,000-$420,000 annually; This is good being that the retail sales market has declined due to the recession. A key factor has been an increase in the percentage of sales

MARKETING

CUSTOMER AWARENESS/CONNECTING WITH THE CUSTOMERS

From a personal experience, I really think polo connects with its customers in many reasons because you are allowed to give your input for certain styles of clothing and if it makes the cut then you are certain to see what you designed in stores. Also, if you go to the company website then you will see that you are able to create your own type, color, or style on certain items and you will be able to customized it with whatever writing that your prefer, and I cant think of any other clothing lines that offers that to their customers and I may not seem like much but that is huge when you are a fashion addict like myself.

ADVANTAGES/DISADVANTAGES OF BUSINESSES

Being that Europe is the cornerstone of the polo brand expansion, when they purchased Poloco for $200 Million, they knew that was just what the company needed in order to conquer the European market and also help with the growth in the United States; This is sure to gain new revenue and profit stream

FRANCHISING

Polo is the brand name of the Polo Ralph Lauren company. It comes from a popular sport that Ralph Lauren loves. Polo is a team sport played on horseback in which the objective is to score goals against an opposing team. The Polo Ralph Lauren symbol with the man on the horse relates to the sport itself.

Monday, April 26, 2010

LOCATION & LAYOUT

Today, there are so many different locations and layout for the Polo Ralph Lauren all over the world that if you go to the website www.polo.com and look for a specific location, from country, city, or state then you are more than sure to find one within very good distance of your current location. They operate in just about 25 countries with 10,000+ locations.

SOURCES OF FUNDS

Polo Ralph Lauren's revenues topped $4.8 billion in fiscal 2009 (ended March 28, 2009).[1] In response to the poor economic conditions in the United States and European economies, the company has cut costs and inventories in order to prevent markdowns that would only decrease its net profits

Polo participates and contributes to many charities and fund raisers. Like, the Pink Pony Women's clothing line which supports programs associated with breast cancer prevention. And the company just had a long running offer for the earthquake in Haiti, to offer 100% proceeds when you purchased certain items on their website.